A workflow that substitutes AI tools (Midjourney, Adobe Firefly, Photoshop's generative features, Leonardo, Canva) for a photographer, either editing existing product shots or generating new lifestyle scenes from scratch.
Presented as an already-realized cost substitution, not an experiment: one fully AI-generated image is claimed to have replaced photography that would have cost 'a few hundred dollars,' and the presenter reports reaching working competence with 'zero design or Photoshop experience' after only a few tutorial videos.
Once the tools are learned, marginal cost per additional image approaches zero, which is what makes per-keyword creative variants (see Keyword-Matched AI-Generated Lifestyle Images) economical at scale.
Apply: use this stack for AI-Generated Main Image Testing via Manual Swap variants and Sponsored Brands/Display lifestyle creative before commissioning paid photography; a companion video (referenced but not detailed in this source) covers the specific prompts used.