A ten-stage roadmap for building an Amazon FBA business, as laid out by Helium 10's Scale Stories: (1) product research, (2) validation, (3) differentiation & development, (4) sourcing, (5) business & account setup, (6) brand development & trademark, (7) logistics & inventory planning, (8) keyword research & listing creation, (9) launch strategy prep, (10) multi-channel expansion.
Distinct from the tighter Amazon Product Launch 4-Step Framework — this version separates research from validation from differentiation as three sequential gates before any sourcing spend, and treats trademark/brand development as its own stage rather than folding it into setup.
Steps 1-3 (research → validation → differentiation) are the highest-leverage early gates: a product that fails patent/IP screening at validation (see IP & Compliance Pre-Commitment Checklist) should be killed before sourcing begins.
Из тем: Product Research & Validation