Amazon's built-in creator/influencer affiliate program: sellers opt eligible products in and set a commission rate (minimum around 10%), and participating creators earn that commission for sales they drive to the listing. Functions as an on-platform alternative to running influencer deals off-Amazon, requiring no separate tracking infrastructure since attribution and payout run through Amazon itself.
Apply: a brand-mission product with an engaged following (e.g., a cause donation tied to purchase) is a good fit for creator-driven promotion, but the program sits unused by many eligible sellers simply because it isn't enabled — checking eligibility and setting a commission is close to a zero-cost distribution lever once a listing is otherwise healthy. Complements TikTok Shop Units-Sold as a Demand Proxy and other off-Amazon-traffic channels rather than replacing them.
Essential Candy (Helium 10 Scale Stories) — eligible for the program but had never enrolled; flagged by the Helium 10 mentors as an untapped discovery/traffic channel to connect the brand with publishers, influencers, and deal sites on a pay-per-sale basis.