Cagan cites Amazon's publicly posted leadership principles as a real-world instance of what he calls founder-style leadership. "Dive Deep" licenses leaders to get hands-on with details and ask hard, specific questions rather than staying at a safe altitude; "Hire and Develop the Best" licenses leaders to spend real time coaching rather than treating people development as HR's job. Cagan groups this with Apple's "Experts lead experts" mantra as evidence that the biggest, most "professionally managed" tech companies still run on founder-style leadership rather than the hollow, process-driven "professional management" that failed transformations substitute for it.