Premium A+ Content is an advanced, wider tier of Amazon A+ Content unlocked only for qualifying brands, adding features vendors otherwise pay large sums for: a scrollable image carousel, clickable hotspots that reveal extra detail on an image, shoppable content that lets customers interact with or buy directly from the module, and an FAQ section — none of which exist in regular A+ Content.
Amazon gates access behind three requirements: (1) Brand Story (A+ Content Module & Premium A+ Gate) applied to every active listing (inactive listings must be closed first), (2) A+ Content applied to every listing, and (3) five separate content changes made within the trailing 12 months, verified via Amazon's weekly Friday indexing pass. For small-catalog accounts, the third requirement can be fast-tracked by creating and resaving/duplicating an A+ Content revision five times, then waiting roughly 1–2 weeks for the module to unlock.
A qualifying build is wider than standard A+ Content and typically combines scrollable/interchangeable banner modules, a comparison chart for cross-selling related products, hotspot modules, an FAQ module, and optionally embedded video.
The FAQ module's structured Q&A format may also be parseable by Rufus (Amazon's AI Shopping Assistant), giving it a secondary AI-search-visibility role beyond answering shoppers directly.