A communication approach for rolling out a controversial product change (e.g., Slack replacing Calls with Huddles): be respectful of the people affected, be transparent about the real reason for the change rather than reaching for marketing speak or dismissing the complaints, and give people time and a choice in how they migrate rather than forcing an abrupt cutover. The premise, in the source's words, is that 'the bottom line was respect' — treating affected users as owed an honest explanation, not a sales pitch. This pairs with Vocal-Minority Bias: Don't Over-Index on Change-Averse Complainers, which supplies the reasoning for why the change is made despite vocal pushback; this concept covers how that reasoning gets communicated once decided.
Из тем: Stakeholder Power and Trust