A campaign-level Sponsored Products bid modifier, introduced by Amazon in 2025, that raises bids specifically to win impressions in front of Amazon Business buyers rather than individual consumers. Amazon Business buyers are described as ordering larger quantities and repurchasing more often than typical consumers, so the modifier is a lever for reaching a higher-LTV buyer segment rather than for driving organic rank or overall click volume — raise it when the goal is extra incentive to win bulk/repeat business buyers.
Distinct from Placement Bid Adjustments (Top of Search / Rest of Search / Product Pages) (top of search / rest of search / product pages), which target ad placement location rather than buyer type, and conceptually closer to Audiences Bid Adjustment (Purchase-Intent Segments), another buyer-segment-based modifier rather than a placement-based one.