# Buyer Retrade Risk
A retrade is a post-due-diligence downward renegotiation of the offer, triggered when a buyer discovers discrepancies between the presented P&L and the verified figures.
"the first risk is the buyer is going to lose confidence in the... financial that you've presented. And also they're going to retrade."
The trigger doesn't require deliberate misrepresentation — even a small, undocumented recurring expense (e.g., a $100/month tool) is enough to spook a buyer and reopen price negotiation. The risk is neglect, not fraud. Mitigation is upstream: every expense should be fully represented in the P&L before it reaches buyer diligence, and costs claimed as cut should be evidenced by the proof-of-zero-expense tactic rather than a stated intention.
Из тем: Selling the Brand