Lore

Cohort Analysis Framework: Value-Action × Time

A retention-analysis structure with a value-received action on the y-axis and a natural usage-frequency cadence (daily, weekly, or monthly) on the x-axis.

Two choices matter:

• The time cadence should match the product's natural usage frequency — a daily-use product analyzed on a monthly cadence, or vice versa, will hide the real retention signal.
• The value-action metric should genuinely reflect value delivered, not just any trackable event. If the product doesn't natively track that action, it's worth inventing a proxy — e.g. a survey — rather than defaulting to whatever is easiest to instrument.

Used to detect the flattening pattern described in Retention Cohort Flattening Funds the Four Scalable Growth Channels.

Из тем: Growth, PMF, and Business Model Design