Lore

Continuous Listening Across Teams

A practice, used by Marty Cagan at SVPG Service Model, of talking with a large number of product teams almost every day and listening for recurring themes and struggles across them.

The signal that matters is repetition: when the same problem keeps surfacing across many unrelated teams — even after it has already been addressed once, in a blog post, workshop, or coaching session — that recurrence is treated as a prompt to revisit and sharpen the explanation or solution, rather than assuming the audience already has it. This is what keeps a service-model advisor's pattern library current instead of stale.