An explanatory device for teaching non-technical stakeholders why proactive status communication from a product/technology organization matters: compare it to hiring a home-renovation contractor. A bad contractor goes dark for weeks and you don't know if anything is happening; a good one gives regular, plain-language updates on progress and problems even when there's no material news — and that steady visibility, more than the underlying work itself, is what builds and preserves the client's trust.
This is a teaching tool rather than a process: it lets leaders like Doug and Thomas make the case for proactive communication to sales, finance, or the board without relying on technical or software-process jargon, complementing the trust mechanisms in Culture Bank (Trust Reserve for Crises) and Trust-Building via Visible Learning.
Apply: when a technical/product leader needs a non-technical stakeholder to value proactive communication over just final delivery, reach for a relatable everyday analogy instead of process terminology.
Из тем: Stakeholder Power and Trust