Netflix, per Gibson Biddle, calibrates original-content spend by using member taste data to forecast a title's likely viewership before greenlighting or renewing it, rather than funding every title at the same level. The forecast — built from the same personalization data underlying Four Sources of Hard-to-Copy Advantage (Brand, Network Effects, Technology, Scale)'s technology bucket — lets Netflix justify a blockbuster budget for a title like Stranger Things while right-sizing a much smaller budget for a niche title like Bojack Horseman, matching spend to predicted audience rather than treating all content bets as equal.
Из тем: Netflix, Consumer Science, and Strategy Storytelling