A skeptical framing of the popular 'data-driven vs. data-informed' distinction: the speaker argues both framings overclaim, because data only tells you what is happening, never why it's happening or what to do about it. Data is one input among several — alongside qualitative reasons, judgment, and context — rather than a substitute for deciding.
This pushes back on treating any data signal as automatically dispositive, and pairs with Stated Preference vs. Revealed Behavior (behavioral data has its own interpretive gaps) and Predictive Indicators. It's the necessary counterweight to Data Immersion (Qualitative + Quantitative): immerse yourself in the data, but don't mistake immersion for the decision itself — that's still Product Sense.