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Engineering-Led Orgs Are the Easiest Transformation Path

Cagan's claim that organizations already led by engineering are the easiest to move toward the Product Model (vs. Roadmap Model), because engineering already commands organizational attention and investment — unlike organizations that outsource engineering entirely (see Software Factory Delivery Model), which lack that internal foothold and must build credibility for the function from scratch.

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When assessing how hard a transformation will be, check whether engineering is in-house and already influential — that's a head start, not a coincidence.