An ownership structure where employees hold equity in the company rather than the business being externally- or founder-owned. Leanin' Tree became employee-owned via an ESOP when the founding family sold the company in 2022.
Cited as the structural reason the whole team — not just leadership — has 'skin in the game' in outcomes like an Amazon channel's growth: because employees are equity holders, channel performance affects their own stake directly, not just a founder's or outside investor's return. Relevant context for why a legacy offline company might execute an Amazon launch with unusually broad internal buy-in — see Proven-Offline-Bestseller Amazon Transplant Launch.
Из тем: Selling the Brand