Lore

Marshall Goldsmith's "Let It Go" Principle

Leadership guidance, attributed to executive coach Marshall Goldsmith (who coached Alan Mulally through Ford's turnaround) and cited by Osterwalder: when a decision is genuinely outside your decision-making power, let it go rather than keep fighting it.

The sequence implied is: first attempt to reframe stakeholders' thinking (see Applying Jobs/Pains/Gains Thinking to Stakeholders, Not Just Customers); if the decision still sits outside your authority after that attempt, disengage. Osterwalder ties this to a further self-check — if you find yourself repeatedly needing to let go of decisions that matter to you, that may be a signal the role itself is a bad fit, not just a single decision to release.