02:19
AI influencer
The video is a short tutorial demonstrating the step-by-step workflow for creating a custom AI influencer inside Higgsfield's AI Influencer Studio, combining a visual Builder tab with a text Prompt tab before generating the character.
Access the AI Influencer Studio from the platform's top menu by clicking "AI influencer."
The landing screen shows an empty frame ("Your AI influencer lives here"), suggested options on the left, and a "surprise me" button for a random influencer, which the video skips in favor of clicking "Create new."
The right-hand panel's Builder tab is where core attributes are defined: character type (human is chosen), gender, ethnicity, skin tone, and eye color.
Skin details such as freckles and blemishes can be added, followed by choosing an age range like adult or senior.
Advanced settings let you tweak facial structure, eyes, mouth, body proportions, and overall style via face, body, and style options.
The Prompt tab (at the top) is where the influencer is described in words, covering visual traits, personality, mood, and style.
The video suggests picturing or sketching the influencer first, then translating that into a prompt, and notes ChatGPT can help write the prompt if needed.
Both the Builder and Prompt fields must be filled out before clicking "generate influencer"; the prompt field specifically cannot be left empty or Higgsfield won't generate.
After hitting generate, the request enters a queue, taking anywhere from a few seconds to a couple of minutes depending on demand.
The tool enforces a hard technical requirement that the text prompt field cannot be empty even if the visual Builder is fully filled out, meaning the two input methods are not fully interchangeable — the prompt is mandatory regardless of how much visual customization has been done.
The video frames Advanced settings as "where the real customization happens," implying the top-level Builder fields (gender, ethnicity, skin tone, age range) are comparatively coarse defaults rather than the primary means of shaping a distinctive character.
The suggested workflow treats prompt-writing as a translation step (picture or sketch the influencer first, then convert that mental image into text), positioning the prompt as a descriptive layer added on top of the structured Builder choices rather than a replacement for them.
«In this video, I'm going to walk you through how to create an AI influencer using Higsfield AI Influencer Studio.»
— 00:00
«Think of this as your main workspace where your character gets designed and built.»
— 00:14
«This is where you define the core attributes of your influencer.»
— 00:39
«Below that, you'll find advanced settings, which is where the real customization happens.»
— 01:08
«If it helps, picture the influencer in your head first or even sketch it out.»
— 00:38
«Hicksfield won't generate without it.»
— 00:59
«After you hit generate, your request goes into a queue.»
— 01:41
Reception
Audience expresses appreciation but requests Portuguese translation support.
This is a narrow, mechanical UI walkthrough of one tool's character-creation flow rather than a strategic guide to AI influencer creation or UGC content despite the title's broader framing.
02:19