An Amazon secondary image (or Amazon A+ Content module) that walks the shopper through assembly, installation, or usage steps before purchase, rather than after.
Used when a product's setup or operation looks harder than it actually is — showing the steps up front removes the shopper's hesitation about competence or effort required.
Apply: add as a secondary image or inside A+ Content whenever a listing's Q&A or reviews suggest confusion about setup; pair with Secondary Image Category Rule (Infographic vs. Facts Panel) to decide slot placement.