A product-research discipline: generate roughly 10-15 candidate product ideas before doing deep validation work on any single one, instead of falling in love with and fully committing to a first idea.
Motivated in Scale Stories by a cautionary case: first-time seller Natalie's own pitch (an essential-oil diffuser pen) was killed after an IP & Compliance Pre-Commitment Checklist-style Google Patents search turned up a blocking utility patent — a dead end that could have been avoided, or at least not been the sole bet, if it had been one of many candidates screened in parallel rather than the one idea pursued.
Pairs with fast, cheap early filters — Market-Size-First Product Research, 'TikTokable' Product Screening Criterion — that are only affordable to run across a wide candidate set, not a deep one.
Из тем: Product Research & Validation