Lore

New Seller Incentives ($200 Vine Credit)

Amazon incentive program for new sellers that includes a $200 credit earmarked for enrolling a product in Amazon Vine Program.

Apply: as a new seller, redeem the credit to cover Vine enrollment and obtain up to roughly 30 reviews at no direct product cost.

Scale

Framed as an under-known lever: the $200 Vine credit available to new sellers under Amazon's New Seller Incentives program can be used for up to 30 free reviews at zero net cost to the seller.