Good Sponsored Products campaign etiquette is to advertise exactly one product per campaign, rather than grouping multiple products (or variations) into a shared campaign. Mixing products in one campaign blurs performance data — clicks, spend, and conversions can't be cleanly attributed back to a single ASIN, which breaks bid and budget formulas like the Revenue-Per-Click (RPC) Bid Formula and Daily Budget Formula (Target Units × Price × Target ACoS) that assume single-product inputs (price, conversion rate, target units). This principle underlies structures like the Six-Campaign PPC Launch Structure and the PPC Campaign & Portfolio Naming Convention, both of which assume a campaign maps to one product.
Из тем: PPC Campaign Structure & Bidding