A short window immediately after a new product goes into stock during which Amazon's algorithm gives the listing a temporary organic-rank boost, independent of its (as-yet nonexistent) sales history. Because Amazon otherwise ranks products primarily by sales velocity (see Amazon Product Life Cycle (Launch, Expansion, Harvest)), a fresh listing with zero sales is normally buried past page one, where over 70% of Amazon sales occur. The honeymoon period is the reason PPC (see Amazon PPC Auction Model) needs to start the instant a listing goes live rather than after a delay — waiting forfeits a ranking boost that does not recur.
Because a brand-new listing can't rank organically yet (see Amazon A9 Algorithm), PPC should ideally start the moment inventory goes live — not after the listing has had time to settle — specifically to capture the honeymoon period while it's active rather than losing part of the window to setup delay.
The honeymoon boost only pays off if PPC campaigns go live the moment the listing itself goes live — photos, A+ content, and listing copy all need to be finished and approved in advance so no part of the short ranking-boost window is wasted waiting on assets.
Because the honeymoon boost is claimed to start the instant a listing goes live and in-stock, all listing content — photos, copy, A+ — should be finished before launch so PPC (and the ranking boost) can start immediately rather than being delayed by content that's still in progress. Delaying launch to keep polishing the listing burns honeymoon-period days that don't come back.
In the first few days of a new campaign, ACOS readings of 50-100% are common and expected — they reflect a data sample too small to act on, not a failing search term or targeting. Negating keywords or ASINs (see Amazon Search Term Report) on this basis risks cutting off terms that would have normalized with more data.
Из тем: PPC Campaign Structure & Bidding