Gibson Biddle argues product leaders are fundamentally storytellers: the real value of running an idea through a framework (see Frameworks as Conversation-Enablers, Not Answer Generators ('Name It to Tame It')) is that it helps build a compelling narrative/case for a decision — his example is building the story for why advertising was a good idea for Netflix at a given point in time (see Netflix Advertising's Context-Dependent Reversals).
Из тем: Netflix, Consumer Science, and Strategy Storytelling