Gibson Biddle's technique for assessing a candidate's product sense in an interview: ask about their favorite product and their most-hated product, and ask about creative side/weekend projects, then evaluate their answers and reasoning through the DHM Framework (Delight, Hard-to-Copy, Margin-Enhancing) lens (delight, hard-to-copy, margin-enhancing) to see whether their instincts hold up.
Beyond the favorite/hated product pair, Gibson Biddle's version of this interview triangulates further: once a candidate names a favorite product, push them toward a product they know deeply rather than one they merely admire casually, since depth is what surfaces real product-sense reasoning. He also probes a recent personal creative project — e.g., 'what did you do last weekend?' — to see whether the candidate applies product judgment (delight, hard-to-copy, margin-enhancing, per DHM Framework (Delight, Hard-to-Copy, Margin-Enhancing)) outside of work contexts, not just when prompted in an interview. See "Hacking a Product Leader Career" Interview Checklist Essay for a fuller, seniority-leveled version of this interview approach.
Из тем: Netflix, Consumer Science, and Strategy Storytelling