A pitching technique: build a working or interactive prototype (enabled by tools like Figma) and let it 'do the talking' when seeking stakeholder or executive buy-in, instead of a slide deck. The rationale is that executives see indistinguishable slide-based pitches all day, so a tangible, interactive artifact stands out and demonstrates the idea rather than describing it.
Related to Rapid Multi-Fidelity Prototyping and Skeptical-Leader Pitch Technique, but distinct in mechanism: the persuasion lever here is the medium itself (interactive vs. static), not the argument's content.
Build a prototype to 'do the talking' when pitching an idea to executives who otherwise see indistinguishable slide-based pitches all day.
Из тем: The Product Operating Model