Biddle likens a company's growth through the GLEE Model (Get Big, Lead, Expand) stages to a multi-stage rocket: each stage (DVDs, streaming, international expansion, original content, and potentially interactive content) builds specific competencies and is then jettisoned like a spent rocket stage, while a 'capsule' of durable value — for Netflix, selection, value, and speed — persists and is carried through every stage regardless of which business model or platform surrounds it.
Use: when a company's business model or platform is about to change, name the capsule explicitly so it survives the transition, rather than assuming everything built in the old stage carries forward automatically.
Из тем: Netflix, Consumer Science, and Strategy Storytelling