A testing format that evaluates a full set of secondary listing images together, rather than testing the main image alone. Respondents see hover-to-enlarge thumbnails that mimic the real Amazon listing UI, and the images tested can be uploaded directly or pulled from an existing live ASIN — including a competitor's ASIN, so a seller can test their full image set against a competitor's set.
Because it targets the whole on-page conversion narrative (not just the click-driving main image), this format is used to improve conversion-stage messaging rather than click-through rate. Available inside Helium 10 Audience Tool (Shopper Image-Preference Survey).
For most categories, the secondary image should be an infographic. For supplements or consumables, replace the infographic with the supplement/nutrition facts panel instead — shoppers in that category are looking for facts-panel information at that carousel position, not benefit callouts.