# Share Deal vs. Asset Deal Structure Threshold
Whether an Amazon brand sale closes as a share deal (selling the legal entity) or an asset deal (selling the assets/business only) is effectively dictated by deal size, not seller preference. Below a certain size, buyers simply refuse the extra diligence and legal cost that a share deal requires, forcing an asset deal structure regardless of what the seller would prefer.
This sits alongside Minimum Deal Size for Buyer Interest (Amazon Brand Sales) as another size-gated constraint on deal mechanics, and is finalized during the deal structuring / closing phase.
Из тем: Selling the Brand