Lore

Six-Month "What Must Be True" Planning Cycle

Overview

Whatnot's recurring half-year planning ritual: the CEO, CPO, and senior leads jointly define the outcomes that "must be true" and the critical projects for the next six months. The resulting priority list feeds PM-to-Problem Mapping via DRI Assignment — DRIs and scarce PM/senior attention are allocated against this list rather than decided team-by-team.

Apply

Run planning as a periodic, leadership-owned exercise that produces a short list of must-be-true outcomes, then allocate your scarcest senior people against that list rather than guaranteeing coverage to every existing team.