Lore

Strategy's Three-Part Structure: Where We Are / Where We're Going / How

Karina Stukan (CEO, Bizzy) frames strategy as having three necessary parts: where we are, where we're going, and how we'll get there. Misalignment typically arises not because leaders skip the first two — those tend to get articulated — but because the "how" is either never spelled out or is misunderstood, leaving individuals to substitute their own hypothesis for it.

Her fix is to treat filling in the "how" as a collaborative exercise with the team rather than something leadership assumes is self-evident once the destination is named. In practice, she operationalizes the "how" by naming specific bets for the coming period rather than leaving it abstract — see Placing Bets (Strategy-as-Bets Framing).