Lore

Three Forces of Inventing the Future (Consumer Science, Strategy, Culture)

Gibson Biddle's frame for how an organization invents a genuinely unprecedented future (his examples: colonizing Mars, building Netflix from DVD-by-mail to streaming to originals): three forces have to work together, none sufficient alone.

• Consumer science — constant experimentation against real customers; see Discovery (Product Discovery Process). Generates the raw hit/miss data a bet needs.
• Strategy — a long-term, 'fuzzy' vision that gives the experiments a direction to accumulate toward; see GLEE Model (Get Big, Lead, Expand) and Product Strategy.
• Culture — the organization's collective judgment for which bets to keep funding and which people should lead each stage; see Product Culture: Tolerance for Failure and Iconoclast Culture for Stage Transitions.

Biddle's claim is causal, not additive: strategy without experimentation calcifies into an unfalsifiable plan (MBA-Approach Strategy Failure Mode (High-Level Theory Without Bets)); experimentation without strategy produces local optimization with no compounding direction; and either without the right culture stalls when the company needs to hand a stage off to different leaders and abandon a comfortable status quo.

Из тем: Netflix, Consumer Science, and Strategy Storytelling