Gibson Biddle's filter for deciding whether a new product initiative deserves investment: (1) 'what's the problem we're trying to solve?' and (2) 'is it big enough to matter?' It's meant to be applied before an idea is run through evaluative lenses like DHM Framework (Delight, Hard-to-Copy, Margin-Enhancing) or ranked against GEM Model (Growth, Engagement, Monetization) priorities — a cheap early gate against initiatives that are directionally fine but too small to justify scarce resources.
Biddle runs the same two questions — what problem are we solving, and is it big enough to matter — against Netflix's live, unresolved bets: games, live sports, and social features. He pairs this with an S-Curve Evaluation (Next Growth Wave vs. Enhancer) judgment for bets sized as a candidate next growth wave (games), versus 'Walk' vs. 'Run' Framing (Staged Bet Rollout) treatment for bets sized as enhancers to the existing business (advertising).
Из тем: Netflix, Consumer Science, and Strategy Storytelling