A buy-in tactic: explicitly connect your project to an existing, company-wide initiative that executives already champion, rather than pitching it as a standalone effort.
Illustrated by a warehouse-direction project framed in terms of an existing damage-reduction initiative the executives already cared about, instead of being pitched on its own separate merits.
The practical move is to first identify what goal a given executive is already championing, then frame your project's benefit explicitly in those terms. Complements Applying Jobs/Pains/Gains Thinking to Stakeholders, Not Just Customers and Co-creation / IKEA Effect as another route to executive buy-in that doesn't rely on the strength of the pitch alone.
Из тем: Stakeholder Power and Trust