An image type that directly contrasts the seller's product against a competitor's product on specific, named features, usually as a two-column or side-by-side graphic.
Serves two distinct purposes: highlighting a genuine differentiator (a feature only this product has), or defusing a known sticking point (see Product Photo Pain-Point/Solution Strategy) by showing the seller's product resolves it where competitors don't.
Pairs well with the 'Show, Don't Tell' Principle — a comparison claim ('ours is waterproof, theirs isn't') is more convincing shown as a visual side-by-side than stated as bullet text.
Apply: Identify one true differentiator or one high-impact sticking point, and build a direct feature-by-feature visual contrast against a representative competitor product.
This format combines with 'Show, Don't Tell' Principle rather than replacing it: a demonstration (e.g., a shake test) can be framed as a direct side-by-side contrast with a competitor's product, making the comparison something the shopper watches happen instead of something they're told.
Apply: when a comparison claim has a physical, demonstrable test behind it, shoot/render the test itself against the competitor rather than presenting the comparison as a static spec table.