Vision time horizons are contested. The legacy norm was 3–5 years; some companies have recently pushed toward 10-year visions. John Moore argues the opposite: faster tech change, especially Gen AI, makes shorter horizons (~18 months) more realistic, with vision reviews now happening roughly annually rather than every few years.
Real companies have already rewritten visions on this compressed timeline under AI pressure: Superhuman shifted its Product Vision from speed/automation to "AI-powered communication quality"; Adobe rapidly integrated AI (e.g. Firefly) across its product line rather than waiting out a multi-year vision cycle.