A claimed inverse relationship between company size and appropriate analysis time: startups tend to under-analyze because they're under time and cash pressure, while large companies tend to over-analyze because they have time (and budget) to spare. Osterwalder's illustrative claim: a week of large-company analysis often only needs about four hours of actual work.
This is offered as a root cause behind slow corporate innovation decisions in Innovation Capability Diagnosis: Three Power Problems — the fix isn't more analytical rigor, since large companies already over-invest there, but faster evidence-gathering disciplined by a Growth Board with Phase-Gated Evidence Requirements-style process.