A workshop facilitation technique: an audience member pitches a concrete product idea, and the group collectively builds on it, challenges it, and cites supporting or contradicting data before evaluating it together. Biddle uses this format as part of his Talk-Then-Write / Write-Then-Talk Refinement Loop — a way of stress-testing a raw idea against a room of practitioners before writing it up.
Из тем: Netflix, Consumer Science, and Strategy Storytelling