Biddle's personal method for developing and pressure-testing a new idea: present it live in a low-stakes talk or workshop first to get real-time audience feedback, then commit it to writing and heavily self-edit to sharpen the argument. His line on the value of the writing step: "Why write a book? Because then I can't edit anymore" — forcing a final, committed version rather than an endlessly revisable one. Related to Live 'Build on the Idea' Brainstorming Exercise, one of the live formats he uses for the 'talk' half of the loop.
Из тем: Netflix, Consumer Science, and Strategy Storytelling