Rank Radar is a Data Dive feature (alongside Data Dive Demand Scorecard and Data Dive Competition Indicators) that tracks, per keyword a product targets, three things on a daily basis: organic rank, indexing status, and conversion performance — broken out by PPC match type (exact, phrase, broad, auto).
It renders this as a heat map (red → yellow → green) so a seller can see at a glance which keywords are improving and which are stuck or declining, and it links straight through into Amazon Ads Manager to act on what it shows (adjust bids, pause underperforming campaigns, etc.).
Rank Radar is the tactical companion to Two-Step Conversion-Then-Indexing SOP: once conversion rate on a keyword is confirmed solid, Rank Radar is the daily check used to see whether that keyword is actually moving from red toward green on rank/indexing, prompting a jump directly into ads to nudge it.
Rank Radar codes keyword rank and conversion progress over time with a red → yellow → green heat map. Apply: use the color shift as a quick daily check on whether an optimization action (spend change, listing edit, image swap) is moving a keyword in the right direction, without having to read raw numbers each time.
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