A qualitative research technique: ask a person about their first experience with a product, then follow up with feeling-based questions ('how did that make you feel?') rather than satisfaction ratings. Biddle uses it to surface richer product-sense signal than standard usability or NPS-style questions. Complements Studying Competitor Products as a Product-Sense Habit as a way of building the qualitative half of product sense.
Из тем: Netflix, Consumer Science, and Strategy Storytelling