Lore

Studying Competitor Products as a Product-Sense Habit

A deliberate personal habit of regularly using competing and unrelated products firsthand and consciously judging their design choices — what works, what doesn't, and why — as a way of building product sense over time rather than through formal training. Biddle treats it as a complement to Feelings-Based First-Experience Interview Technique: one builds sense by interrogating your own reactions to products, the other by interrogating other people's.