Lore

Four Key Competencies (Product Manager, Designer, Tech Lead, Product Leader)

Cagan's list of the four roles that need genuinely new job definitions and training under the Product Model (vs. Roadmap Model), as distinct from their feature-team-era counterparts:

Use this as a checklist: a title matching one of these four roles is not evidence the person is doing the job — check whether they're actually doing Discovery (Product Discovery Process), setting Product Strategy, or just running a delivery process. Cagan is pointed about the failure mode: "That is not a job, that's a role on in a delivery process — that's not a job," aimed at the "product owner" title in particular.