Stakeholder Communication Style Taxonomy (Numbers / Business-Impact / Story-Context)

Karina Stukan (CEO, Bizzy) profiles stakeholders into three rough communication styles, based on their role and background, and adjusts how she presents accordingly:

Numbers people — want data and metrics up front (e.g., a CFO).
Business-impact people — want the strategic/commercial "so what" (e.g., a Chief Experience Officer-type role focused on outcomes).
Story/context people — need narrative and context before they'll engage with specifics.

This taxonomy is the targeting layer behind her other presentation techniques: it determines how to sequence a numbers-first deck (see Two-to-Three Point Rule for Presentations) and what content earns a place inside the 2-3 points allowed per slide, and it's refined over time via Presenting as Discovery.

Из тем: Stakeholder Power and Trust