Bruce McCarthy and Melissa Appel (Align) describe adopting always-pre-recorded product demos after a live demo to a major partner's CEO failed — not because of the team's own code, but an undisclosed API change on the partner's side. The immediate motivation was risk reduction: a recording can be tested and re-tested before an audience ever sees it, removing exposure to live technical failure.
The side effect mattered more than the original motivation: a recorded demo can be edited into a short clip and shared far past the room it was made for, functioning like a Short Explainer/Screen-Recording Videos that spreads alignment across a company well beyond the original audience. This is distinct from Discovery Demos, which are used internally during discovery to test reactions and elicit feedback rather than to de-risk and broadcast a finished capability.
Из тем: Stakeholder Power and Trust