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Product Opportunity Explorer Trend Tab Signals

The Trend tab of Amazon Product Opportunity Explorer graphs four series over the trailing year: search volume, product count, average price, and search conversion percentage. Reading these together separates a genuinely cooling niche from one that's just seasonal, and flags whether new entrants are eroding the opportunity.

• Search volume, 90-day vs. 180-day growth: comparing the two windows distinguishes true demand decline from ordinary seasonality — a dip in the 90-day figure that isn't mirrored in the 180-day figure is seasonal, not a shrinking market. Same read as Seasonality Check via Historical Sales Data & Google Trends, but built into the tool.
• Product count: a rising count usually means direct-factory or China-based sellers are flooding the niche with near-identical listings — read as a competition-heating signal. A flat or falling count is favorable.
• Average price: a falling average price is a negative signal on its own, even when the other three series look positive — it implies the niche is racing toward commoditization (see Differentiation vs. Race-to-the-Bottom).
• Search conversion percentage: a rising conversion rate — more of the people searching the term actually buying — is a positive signal independent of the other three.

Из тем: Product Research & Validation