Within the Present Forward: A Five-Phase Process for Problem-Focused Strategy's Strategy Sprint, Janakiraman singles out Day 2 as the pivotal step: "day two is like literally the most important day in the entire like 8 to 12 weeks." The Strategy Working Group (Cross-Functional Strategy Co-Creation Team) runs a four-step exercise:
The chosen pillars carry forward into the Design Sprint as "how might we" statements and into the strategy document as the pillars in Good Strategy's Three Components: Pillars, Non-Focus, and Why.
The four ranking criteria used to score each of the 10-15 opportunity clusters: expected impact, certainty of impact, clarity of levers, and uniqueness/differentiation of levers. Scores are qualitative when data is thin, then summed to down-select. The working group debates and scores together rather than one person ranking alone — the debate itself builds alignment, not just the resulting number.
Down-selection converges on exactly three pillars (a hard 'power of three' constraint), not the 3-5 range some strategy practitioners use — justified on the grounds that fewer pillars forces sharper focus and differentiation than a longer list would.