Beyond the Three Core Vision Ingredients, a vision gets its "zing" from three additional elements: a customer/business "wow"-outcome narrative describing the future state, awareness of relevant industry trends, and a competitive leapfrogging angle (John Moore cites Gen AI as the current example, tying to Vision Time Horizons Are Compressing Under AI-Driven Change). None of these make a vision valid on their own — they make an already-grounded vision inspiring rather than merely correct. Layer them on top of the core ingredients, not instead of them.